ASX Sports

ASX Sports, operated by ASX Markets Ltd, has pioneered a new asset class by creating a platform that functions like a stock market for sports. The platform allows users to trade "shares" of professional athletes, with the value of these shares fluctuating based on the athlete's real-world performance and market demand. The company's mission is to provide sports fans with a novel way to engage with their favorite athletes by investing in their success. This model blends elements of fantasy sports with financial trading, creating a unique investment and entertainment experience.