ASUSU

Founded in 2016, Asusu Ltd is a UK-based company dedicated to improving financial inclusion for renters. The company's core service, "Rent Recognition," allows tenants' regular rental payments to be officially recorded and reported to major credit reference agencies, such as Experian. This helps tenants build a positive credit history, which was previously difficult as rent is not typically considered a form of credit. Asusu partners with landlords, letting agents, and housing associations to offer this service, aiming to help renters access fairer financial products in the future.