Allegro

Founded in 1999, Allegro started as a Polish online auction site and has evolved into the region's most popular marketplace, connecting millions of buyers with tens of thousands of merchants. The company operates a marketplace model, offering a vast array of products from various categories, and has expanded its ecosystem to include integrated financial services like "Allegro Pay" (a Buy Now, Pay Later service) and a loyalty program called "Allegro Smart!". Publicly listed on the Warsaw Stock Exchange since 2020, Allegro's mission is to make online shopping easier and more accessible, and it is actively expanding its footprint across Central and Eastern Europe.