Affinity Solutions

Founded in 2005, Affinity Solutions is a data and technology company that specializes in analyzing consumer purchase behavior. The company partners with over 4,000 U.S. banks to access fully permissioned, anonymous credit and debit card transaction data, representing over 140 million cards. It leverages this data to provide marketing agencies and brands with powerful insights for audience targeting, media activation (such as Card-Linked Offers), and outcome measurement, helping them understand consumer spending patterns and drive measurable business growth.