ADA brings financial services to unbanked women in Latin America through a conversational chatbot via WhatsApp. The bot allows her to receive microcredit, while supporting her in the understanding of her finances. ADA sells its bot to MFIs (micro-finance institutions) as a B2B2C SaaS product, helping them reach new borrowers, while offering their active clients an easy and supportive way to pay back their loans.
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ADA brings financial services to unbanked women in Latin America through a conversational chatbot via WhatsApp. The bot allows her to receive microcredit, while supporting her in the understanding of her finances. ADA sells its bot to MFIs (micro-finance institutions) as a B2B2C SaaS product, helping them reach new borrowers, while offering their active clients an easy and supportive way to pay back their loans.
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