24 HOURS LOANS

The term "24 HOURS LOANS" describes a business model, not a specific company. Entities operating under this or similar names are typically loan brokers or lead generators, not direct lenders. Their primary function is to collect personal and financial information from potential borrowers through an online application and then sell this information as a "lead" to a panel of third-party lenders. These lenders then decide whether to offer a loan, usually a high-interest, short-term product designed to be repaid on the borrower's next payday. The "24 hours" branding emphasizes the speed of the application and potential funding process.