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TrustFinance Global Insights
Mar 12, 2026
2 min read
57

A Morgan Stanley analysis concludes that Visa and Mastercard have minimal exposure to travel in the Middle East. The firm estimates each company’s net revenues exposed to the region are approximately 1-2% of their total revenue.
The Middle East accounts for 9% of worldwide international tourism spending and 6.6% of international tourist arrivals. Morgan Stanley's model indicates that 60% of Visa's and Mastercard's cross-border revenues are related to international travel, while 40% comes from eCommerce.
Applying the 9% regional figure to 2026 cross-border revenue forecasts results in a 1.9% net revenue exposure for Mastercard and 1.8% for Visa. The firm suggests these figures likely overestimate the true exposure, as a US-centric portfolio would lower the impact to around 1%. Morgan Stanley expects that any slowdown would be offset by the networks’ significant expense flexibility through cost adjustments.
While the direct financial impact from regional travel is limited, broader disruptions related to the conflict remain a factor to monitor. However, the companies are well-positioned to manage any minor revenue fluctuations.
Q: What is the estimated revenue impact on Visa and Mastercard from Middle East travel?
A: According to Morgan Stanley, the estimated net revenue exposure is between 1% and 2% of total revenue for each company.
Q: How can the companies offset a potential slowdown?
A: Their expense flexibility allows for cost adjustments to mitigate any minor impact on revenue.
Source: Investing.com

TrustFinance Global Insights
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